Mike Parker is an amazing man who happens to be a very good friend. He has been a social worker as well a marketing guru who worked with both Nike and Under Armour. More than anything Mike has a street wisdom and humility that is very appealing to connect with. We talked about a whole host of issues over the course of this wonderful, inspired dialogue.
Accomplished Brand Marketing and Strategy veteran that has successfully flourished in the sports and fitness industry at several fortune 500 companies. Has demonstrated an exceptional track record in providing solutions, telling authentic stories, and driving revenue to maximize on the ROI.
Lead the development and vision of the UA Basketball category as well as the Stephen Curry Brand, which resulted in the most successful product launch ever with the “Curry One” Sneaker. (90% liquidation in 30 days per delivery)
Grew UA basketball business from $10m to $107m.
Delivered first 1 million views for UA Basketball through the “How It Ends” digital campaign that featured Stephen Curry.
Created and oversaw the UA “Kicks and Grits” event at the 2013 and 2014 NBA All-Star Weekends.
Creatively leveraged the NBA lockout and delivered a grassroots basketball event with the UA “Are Your From Here?” Tour.
Secured UA NBA athletes Kemba Walker, Brandon Jennings, Raymond Felton, and Greivis Vasquez on the cover of the most coveted basketball magazine called “SLAM” in their sneaker issue called “Kicks”.
Strategically partnered with Red Bull for the “King of The Rock” event that reached 10 million households at Converse.
Successfully leveraged a culturally relevant event with the “Puerto Rican Day” Parade by integrating Carlos Arroyo a Converse NBA athlete.
Managed relationships with the key artist like Jay-Z, 50 cent, Pharrell Williams and Daddy Yankee for Reebok from a product and brand perspective to deliver a $75 million business.