Mike Parker is an amazing man who happens to be a very good friend. He has been a social worker as well a marketing guru who worked with both Nike and Under Armour. More than anything Mike has a street wisdom and humility that is very appealing to connect with. We talked about a whole host of issues over the course of this wonderful, inspired dialogue.

Accomplished Brand Marketing and Strategy veteran that has successfully flourished in the sports and fitness industry at several fortune 500 companies. Has demonstrated an exceptional track record in providing solutions, telling authentic stories, and driving revenue to maximize on the ROI.

Lead the development and vision of the UA Basketball category as well as the Stephen Curry Brand, which resulted in the most successful product launch ever with the “Curry One” Sneaker. (90% liquidation in 30 days per delivery)

Grew UA basketball business from $10m to $107m.

Delivered first 1 million views for UA Basketball through the “How It Ends” digital campaign that featured Stephen Curry. Created and oversaw the UA “Kicks and Grits” event at the 2013 and 2014 NBA All-Star Weekends.

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Read The Book That Inspires The Show

Paul Samuel Dolman, author, podcaster, and speaker, presents What Matters Most (the book!) a series of interview transcriptions from more than twenty inspirational Nashville and Tennessee residents, including special guest the journalist and author Bill Moyers.

Nashville Mayor Megan Barry, former Governor Don Sundquist, Academy Award-winning actress Patricia Neal, Grammy Award-winning entertainer Wynonna Judd, and many more share intimate and inspirational aspects of themselves.

This twentieth anniversary edition also features bonus material from thirty more notables from Tennessee, including local business owners, spiritual leaders, coaches, radio personalities, authors, and educators.