This is a stunning exchange with the courageous Cheri Jacobus (find her on Facebook!) on her former life as a well-known Republican commentator and strategist who stayed true to her core values, stood up to Trump, and paid a tremendous price, both professionally and personally. I really admire her strength and command of the facts. Wow, what an incredible peek behind the dark curtain of politics.
Cheri Jacobus is a nationally-recognized political strategist, pundit and writer. She has been a long-time and frequent guest on CNN, MSNBC, FOX News, CBS.com, CNBC, FBN, HLN, CSPAN and other media outlets, offering political opinion and analysis from the Republican perspective and is regularly quoted in national publications such as USA Today, The Washington Times, Daily Caller, Human Events and others. She has been an adjunct professor at George Washington University’s Graduate School of Political Management since 2007 and was a political columnist at The Hill newspaper, as well as a contributor to The Hill’s pundit blog and Jewish World Review.
In addition to political campaign strategy, Cheri’s expertise is in message development, media strategy and training, press relations and communications services, as well as policy and legislative strategy, communications and public affairs consulting for companies and organizations dealing with Congress, the White House and federal agencies. She founded Capitol Strategies PR and public affairs in 1998, building a client base that includes political campaigns, business and labor coalitions, political grassroots organizations and legislative campaigns.
Cheri Jacobus has managed and advised several noteworthy political campaigns, and was a media spokesperson at the Republican National Committee. While serving as Communications Director for the House Education and Workforce Committee after the Republican takeover of Congress in 1995, Ms. Jacobus helped shape policy by incorporating communications strategy into issue development, as well as directing press relations for the Committee’s issues in the Congress and serving as press spokesperson.
In 1988, after graduating from the American Campaign Academy, an intense, 10-week campaign management program dubbed “The West Point of Politics” by Newsweek magazine, Cheri Jacobus served as campaign manager and chief political strategist for Wayne Gilchrest (R-MD) in his uphill battle to defeat an entrenched, well-financed Democrat incumbent at a time when incumbent Congressmen enjoyed a 98.5% re-election rate. Though the then-unknown Mr. Gilchrest received no PAC contributions and was outspent more than 6 to 1. Ms. Jacobus devised and implemented a strong earned media strategy resulting in Mr. Gilchrest garnering 49.6% of the vote in one of the nation’s closest races, surprising “conventional wisdom” in both Maryland and Washington, thus paving the way for Mr. Gilchrest to easily win the seat in 1990.
Cheri’s political experience also includes working for former House Republican leader Bob Michel (R-IL) and Congressman Roscoe Bartlett (R-MD) in addition to devising and implementing grassroots, lobbying and media strategy for successful repeal of the job-killing boat luxury tax while at National Marine Manufacturers Association (NMMA). She also was communications director at National-Wholesale Grocers Association and acted as spokesperson and press secretary for NAWGA President, former Secretary of Agriculture, John Block.
A native of Peoria, Illinois, Cheri Jacobus graduated from West Virginia University in 1982 with a Bachelor of Science degree in Journalism.
Support Our Worldwide Mission
What Matters Most is 100% listener supported by generous pledges from people just like you.
Please consider pledging your support for as little as $5.00 per month… or pledge at higher levels and enjoy perks like a guided meditation audiobook, a library of Paul Samuel Dolman e-books… and more!
Full details on how to become a patron can be found at https://www.patreon.com/whatmattersmost.
Get a Free Guided Meditation!
When you subscribe to my email mailing list, I’ll send you a free ten minute guided meditation featuring myself with tones from musician Steve Mosto. Click here to learn more!